You can either reach out to your Partner Manager for the pixel script or follow the instructions to get the pixel script from PMC.

Instruction	Screenshot
Select Library from the left-pane and choose Pixel Tag.
Click Setup the Pixel.
Click on Create Event. – Enter the Event Name. – Click on Count as a Conversion checkbox to enable attribution. – Optionally, add a Conversion Value to attribute a dollar value to the conversion.
Copy base script
Copy event script.
Select the Conversion Count: – Count one conversion: Recommended for sign-up, lead generations and other conversions where only first interaction is valuable. – Count all conversions: Recommended for purchase, where all conversions are valuable.

This section provides information about deploying Perform Media pixel via Google Tag Manager. Following are the steps for Google Tag Manager integration:

Instruction	Screenshot
Click on New in the Tags section.
Click on Tag Configuration and select Custom HTML as tag type and paste the base pixel code.
Click on Trigger Configuration and select Page View, which fires on All Page Views.
Below is how the tag looks. Name it as “Base Pixel” and save it.
To create an event-specific tag, create a new tag in the same way as above steps 1 and 2, and enter the event code.
Click on Tag Sequencing under Advanced Settings. Check the box near Fire a Tag before and then select Base Pixel (created in step 4) from the dropdown.
Add a suitable trigger. For example, if you want to fire this event when a button with ID Purchase is clicked on, create a trigger.
Select Click – All Elements, then Some Clicks under fires on. Select Click Id, Contains, and enter the ID of click element ( In this case, Purchase).
In case you want to add an event pixel as a ‘Page View’ event: Set the trigger on a ‘Page View’. Here you will be able to add a Page URL that you want to add an event pixel on (as shown in the screenshot below). You should create the event tag mentioned in Step 5,6,7 and add the new ‘Page View’ trigger created in this step to that event tag.
In the case of using the GTM variable in the pixel script:  Let’s say the GTM variable name is “transaction value”, please add the GTM variable with two curly braces as shown below:
Save and publish your changes.

Below are the steps to generate a conversion report in SA360.

1. Login into SA360 using the link with your credentials.
   Link: https://searchads.google.com/ds/cm/cm
2. Select the agency, advertiser, and engine account for which the conversion report has to be generated and click Apply.

3. Select the date range for which the schedule needs to be set. We recommend setting up a schedule with the last 7 days data.
4. Now click on the download icon as highlighted in the below screenshot, and some newly opened checkbox list should be visible on scrolling for downloading or scheduling the report.

5. Scheduling the report:

1. Select the Schedule Report option from the list and enter the below details.

1. Report Name: “Offline Conversion Ingestion – #AdvertiserName”
2. Scope: (Recommended option: Current Scope)
3. File format: As per the screenshot
4. Columns: Select any option available from the dropdown list

2. Now scroll down to select the report types. There must be a checklist available. Select the Conversions and Visits option from the checklist available and untick the Advertiser’s box, which is selected by default.

3. Adding the delivery information
   Delivery Email Address: conversions@performmedia.com
   Timezone: Select the TZ as per your account.

4. Select the “Include this file as an attachment option and then click the Schedule Button to schedule the report.

Sharing the Details with account strategist

Along with the following information, share the report and the event information with your Account Strategiest.

• • A downloaded example report.
  • A complete list of floodlight events counted as conversions and their corresponding weight.
  • The report sender’s email address
  • The Email subject for the scheduled report. Please use “Offline Conversion Ingestion – #AdvertiserName”
  • Any conversion logic, rules, or modifications that need to be applied to report ingestion.

Reporting is one of the important modules in the Perform Media console, as it helps advertisers analyze the performance of their campaigns and get granular data. In addition to using the default reports, the advertisers can reach out to their Account Managers to design and schedule custom reports sent to their email on any of the following frequencies:

• Daily
• Weekly
• Any day of the week

Granularity

Advertisers can request customized reports at the following granularity: 

• Campaign Level
• Ad Group Level
• Ad Level
• Keyword Level

Dimensions

Advertisers can select up to 5 dimensions for a single custom report. The following table provides a list of all the dimensions available for reports:

Measures

Apart from selecting any of the five dimensions from the above list, the advertiser can select as many measures as required. Measures are the metrics that display numeric values.