On Message. On Target. On time.
When It Comes to Health, Context Matters
Perform Media Health Solutions is a next generation contextual marketing platform and service team that specializes in reaching high intent patient populations throughout the patient journey.
Reach treatment seekers and their caregivers when they are most likely to engage – while consuming content on health conditions, treatments, or OTC therapeutic areas.
On Message. On Target. On time.
When It Comes to Health, Context Matters
Perform Media Health Solutions is a next generation contextual marketing platform and service team that specializes in reaching high intent patient populations throughout the patient journey.
Reach treatment seekers and their caregivers when they are most likely to engage – while consuming content on health conditions, treatments, or OTC therapeutic areas.
the perform media difference:
more precision
Target content known to engage high-intent treatment seekers with the most comprehensive health conditions library, built on enhanced machine learning that gathers and reads more contextual signals than any other healthcare marketing tool.
more peace of mind
Avoid the need for legal review on new campaigns with multiple safety and security checks from the very first impression, plus platform Trust and Safety features built specifically for health & pharma marketers.
more return
Advertisers see up to 40% less expensive cost per new patient start and up to 70% savings compared to non brand performance.*
more time back
Let our expert account teams handle all campaign activation, optimization and analytics.
Aquire True Incremental Reach
for both common and rare conditions and treatments across exclusive dedicated search, native, and display units on top health sites. Reach 85% of the US population across our network of premium publishers.
map your message to the right point in the health journey
Contextually target your ads using sentiment, content position in the sales funnel and hyper-relevant health segments to personalize your message. Select from 10,000+ pre-defined health categories, subcategories, and topics or create your own custom health segments based on page content.
control your brand message
or highlight your brand with custom content creation on our health partners.
The Most Sophisticated DTC Targeting
Contextual Keywords
Target existing keyword lists used on other channels or personalize your list with our recommendations and keyword optimizations tools.
Concepts
Target concepts related to your keyword list. Specify how narrow or broadly concepts should match to current keywords.
Health Pages
Find and target pages where the main topic on the page is a relevant health condition, treatment or OTC therapeutic area.
Health Populations
Identify content related to a recognized health condition, medication, or over-the-counter product, and determine the audience with the strongest connection based on contextual cues.
CONDITION
audiences with interest in a relevant health condition.
search
dynamic audience based on search behavior.
treatment
audiences with interest in relevant health treatments.
otc
audiences with interest in relevant OTC therapeutic areas.
case studies
Diabetes Drug Marketer
A leading pharmaceutical drug manufacturer with a prescription injectable diabetes medicine came
to Perform Media to increase mid-funnel consumer actions on their website.
Prescription Contraceptive Marketer
A contraceptive drug marketer using Perform Media Search sought to reach additional unique users
while keeping performance inline with current benchmarks.
EYE HEALTH MARKETER
A leading global eye health company launched an online educational resource for people living with
age-related macular degeneration (AMD). This marketer came to Perform Media to drive sign-ups
for their new AMD starter kit.
Hyperkalemia Drug Marketer
A top pharmaceutical drug manufacturer with a prescription hyperkalemia drug came to Perform
Media looking for quality page lands.
PERFORM MEDIA HEALTH SEARCH ONESHEET
Perform Media Search provides direct-to-consumer marketers with direct, transparent access to the
nation’s largest and most trusted health destination. Perform Media clients also have access to Media.net publisher
network with over 85% reach in the US.