Feb 23, 2026 | Healthcare Marketing
When it comes to healthcare, we can define consumerism as patients exercising a new level of engagement in their own healthcare decisions. Healthcare has lagged the rest of the economy in responding to the power of consumerism. But the COVID-19 pandemic created an...
Feb 21, 2026 | Healthcare Marketing
Artificial intelligence is transforming search, and performance advertisers are already feeling the effects in real, measurable ways. With the rollout of AI-generated summaries like Google AI Overviews, traditional search behavior is shifting rapidly. Fewer users are...
Jan 20, 2026 | Healthcare Marketing
Every few years, major transformations disrupt the search industry. Over a decade ago, the rise of mobile devices and Google’s shift to Enhanced Campaigns redefined digital marketing and fueled growth. Now, artificial intelligence (AI) is ushering in another major...
Oct 22, 2025 | Healthcare Marketing
Search is undergoing its most dramatic shift in decades. With the rise of AI Overviews and zero-click experiences, visibility, traffic, and engagement are being reshaped in ways that matter deeply to publishers, advertisers, and brands. The Current Situation:A World...
