About Conversion Tracking

Business goals like product purchase, form submits or page views within your website can be tracked as conversions. With Conversion Tracking within the Perform Media Console (PMC) you can now measure the effectiveness of your campaigns against your business goals.    ...

Conversion Tracking Via Server-Side Pixel

You may choose to do conversion tracking without installing the PMC pixel. This can be done via Server-side pixel (S2S pixel) tracking. The option is typically used when you do not have access to the source code advertiser website or for conversions that happen on 3rd...

Conversion Tracking Via SA360

This step by step guide will help you properly set up tracking and reporting to automatically send your SA360 conversion data to your Perform Media Console (PMC) account. Step By Step Instructions For Tracking & Reporting Step 1: Create an engine in SA360 Step 2:...

Conversion Tracking Via Google Analytics

Connecting your Perform Media Console (PMC) and Google Analytics accounts automatically sends relevant conversion data to Perform Media with no need to schedule or pull and send manual reports. Your conversion data is immediately available for campaign optimizations...

Conversion Tracking Via Other Methods

To import offline conversions into the Perform Media reporting interface, please follow the steps below.  Prerequisites Prior to ingesting the 1st file for an advertiser, complete the following: 1. Determine the Email Address and Subject Line file will be submitted...