Alex Mrazek, COO, Perform Media, Author at Perform Media

The Rise of Direct-to-Patient Pharma and Why Context Matters More Than Ever

Mar 3, 2026 | Healthcare Marketing

When it comes to healthcare, we can define consumerism as patients exercising a new level of engagement in their own healthcare decisions. Healthcare has lagged the rest of the economy in responding to the power of consumerism. But the COVID-19 pandemic created an...

The Rise of Direct-to-Patient Pharma and Why Context Matters More Than Ever

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