Oct 22, 2025 | Healthcare Marketing
Search is undergoing its most dramatic shift in decades. With the rise of AI Overviews and zero-click experiences, visibility, traffic, and engagement are being reshaped in ways that matter deeply to publishers, advertisers, and brands. The Current Situation:A World...				
					
			
					
				
															
					
					Dec 29, 2022 | Conversion Tracking
To import offline conversions into the Perform Media reporting interface, please follow the steps below.   Prerequisites Prior to ingesting the 1st file for an advertiser, complete the following: 1. Determine the Email Address and Subject Line file will be...				
					
			
					
				
															
					
					Dec 29, 2022 | Conversion Tracking
Conversion Tracking with Perform Media Console (PMC) can be used to measure the effectiveness of your campaigns against your business goals. Business goals like product purchase, form submits or page views within your website can be tracked as conversions. SETTING UP...				
					
			
					
				
															
					
					Dec 29, 2022 | Conversion Tracking
You may choose to do conversion tracking without installing the PMC pixel. This can be done via Server-side pixel (S2S pixel) tracking. The option is typically used when you do not have access to the source code advertiser website or for conversions that happen on 3rd...