Dec 29, 2022 | Conversion Tracking
Conversion Tracking with Perform Media Console (PMC) can be used to measure the effectiveness of your campaigns against your business goals. Business goals like product purchase, form submits or page views within your website can be tracked as conversions. SETTING UP...
Dec 29, 2022 | Conversion Tracking
You may choose to do conversion tracking without installing the PMC pixel. This can be done via Server-side pixel (S2S pixel) tracking. The option is typically used when you do not have access to the source code advertiser website or for conversions that happen on 3rd...
Dec 29, 2022 | Conversion Tracking
Features of the Perform Universal Pixel : Can be easily implemented on your website via tag managers like Google Tag Manager and Tealium. Loads asynchronously without affecting page performance or SEO ranking. Compliant with CCPA and GDPR. Supports Do Not Track (DNT)...
Nov 2, 2022 | Management Tools
Perform Media allows an advertiser to add dynamic parameters in the description URL, title, or the headlines in an ad. These dynamic parameters work as a placeholder that allows you to dynamically set the advertisement text in real-time. While creating or modifying...
Nov 2, 2022 | Conversion Tracking
This step by step guide will help you properly set up tracking and reporting to automatically send your SA360 conversion data to your Perform Media Console (PMC) account. Step By Step Instructions For Tracking & Reporting Step 1: Create an engine in SA360 Step 2:...
