Business goals like product purchase, form submits or page views within your website can be tracked as conversions. With Conversion Tracking within the Perform Media Console (PMC) you can now measure the effectiveness of your campaigns against your business goals.

 

 

SETTING UP CONVERSION TRACKING

Conversion Tracking can be set up via:

 

 

DETERMINING WHICH OPTION IS BEST FOR YOU

We offer comprehensive client-side and server-to-server tracking for the most accurate measurement of campaign performance. While we recommend the Universal Pixel to take maximum advantage of tracking capabilities, each approach has its advantages.

 

  Universal Pixel Server To Server
 Easy implementation via tag manager X
 Create retargeting segments X
 No impact to page performance or SEO ranking X
 Real time metrics for ROAS or CPA goal optimization X
 Supports Do Not Track (DNT) functionality X
 CCPA and GDPR compliant X
 Ability to create custom audiences
 Best in class support including full QA testing pre and post launch
 Does not require access to advertiser website source code X ✔ 
 No ITB browser workarounds required X ✔ 
 Real-time conversion post back X ✔ 
 Industry standard X ✔ 
 Captures all events and transactions regardless of browser settings X ✔ 
 Flexible set up and pass back values options X ✔ 
 Dedicated tech support recommended X ✔