You may choose to do conversion tracking without installing the PMC pixel. This can be done via Server-side pixel (S2S pixel) tracking.

The option is typically used when you do not have access to the source code advertiser website or for conversions that happen on 3rd party platforms (for example mobile downloads on the play store).

In the server-side pixels, the pixel is fired from your servers and does not need to be placed on the webpage.



Please log into PMC via and follow the below instructions.

Instruction Screenshot
1. Set up a tracking URL parameter for the Perform click ID via the Advertisers section.
2. This tracking parameter will be added to all the destination URLs. You must retrieve the value of the tracking parameter on your website (from the destination URL). This will be required in step 3.

3. When a conversion event occurs, the following postback URL can be fired from your servers.

Please modify the highlighted portions of the URL based on the definition below. event=#eventname



Following are the parameters supported in the Postback URL.


Parameter Name Mandatory Description
event Yes The event name for the specific action.
weight No The conversion weight can have any value between 0-1. By default the conversions will be weighted as 1.
cid Yes This parameter must contain the Perform click Id which was retrived from tracking parameter in the destination url.
py No If you have a variable payouts, pass the amount value of each conversion in this parameter. The parameter is useful to pass the value of product sold in ecommerce use cases.
akey Yes The advertiser key which is unique to your account and shall be provided by your Partner Manager.
datetime No

The Date and Time when the conversion. Note that this time will be considered in UTC.

Sample Format:




Where Z means UTC.


Kindly provide your Partner Manager with the following to ensure a smooth setup process:

  • Parameter to pass #clickID#
  • IP ranges of the server(s) making the conversion call, so we can whitelist the same on our servers