Performance Blog
Conversion Tracking Via Client-Side Pixel
Features of the Perform Universal Pixel : Can be easily implemented on your website via tag managers like Google Tag Manager and Tealium. Loads asynchronously without affecting page performance or SEO ranking. Compliant with CCPA and GDPR. Supports Do Not Track (DNT)...
Set Up & Management: Creative Specifications (Native)
Perform Media partners have access to native placements across our network of top ComScore content providers. Our native ads leverage best-in-class targeting to put your brand in front your target audience when they are most likely to engage and convert. When creating...
Set Up & Management: Bulk Imports
Bulk imports allow you to: Control location targeting of individual or group advertisements at Country, State, City, Postal Code, and DMA level using an Excel upload. Add, modify, and/or delete location targeting in a single campaign or a set of campaigns. Map...
Custom Reports
Reporting is one of the important modules in the Perform Media console, as it helps advertisers analyze the performance of their campaigns and get granular data. In addition to using the default reports, the advertisers can reach out to their Account Managers to...
Conversion Tracking Via SA360
This step by step guide will help you properly set up tracking and reporting to automatically send your SA360 conversion data to your Perform Media Console (PMC) account. Step By Step Instructions For Tracking & Reporting Step 1: Create an engine in SA360...
Set Up & Management: Working With Dynamic Parameters To Modify Ads
Perform Media allows an advertiser to add dynamic parameters in the description URL, title, or the headlines in an ad. These dynamic parameters work as a placeholder that allows you to dynamically set the advertisement text in real-time. While creating or modifying...
Conversion Tracking Via Google Analytics
You can connect your Perform Media Console (PMC) and Google Analytics accounts with PMC to automatically receive relevant conversion data. Your conversion data is immediately available for campaign optimizations. Follow the step- by-step guide below. Tracking...