Performance Blog
The Rise of Direct-to-Patient Pharma and Why Context Matters More Than Ever
When it comes to healthcare, we can define consumerism as patients exercising a new level of engagement in their own healthcare decisions. Healthcare has lagged the rest of the economy in responding to the power of consumerism. But the COVID-19 pandemic created an...
AI’s Impact on Performance Advertising: What Performance Marketers Need to Know
Artificial intelligence is transforming search, and performance advertisers are already feeling the effects in real, measurable ways. With the rollout of AI-generated summaries like Google AI Overviews, traditional search behavior is shifting rapidly. Fewer users are...
Diving Into the History & Strategic Nuances of Implicit vs Explicit Search
Every few years, major transformations disrupt the search industry. Over a decade ago, the rise of mobile devices and Google’s shift to Enhanced Campaigns redefined digital marketing and fueled growth. Now, artificial intelligence (AI) is ushering in another major...
AI’s Impact on Search: What Brands and Publishers Need to Know
Search is undergoing its most dramatic shift in decades. With the rise of AI Overviews and zero-click experiences, visibility, traffic, and engagement are being reshaped in ways that matter deeply to publishers, advertisers, and brands.[dipi_text_highlighter...
Copying the Pixel Script (Client-Side)
You can either reach out to your Partner Manager for the pixel script or follow the instructions to get the pixel script from PMC. Instruction Screenshot Select Library from the left-pane and choose Pixel Tag. Click Setup the Pixel. Click on Create Event.-...
Deploy Perform Media Pixel Via Google Tag Manager
This section provides information about deploying Perform Media pixel via Google Tag Manager. Following are the steps for Google Tag Manager integration: Instruction Screenshot Click on New in the Tags section. Click on Tag Configuration and...
Generating and Scheduling a SA360 Conversion Report
This section provides with the steps to export and schedule a granular conversion report from an Engine Account in SA360. The PMC conversion data will flow under an Engine Account in SA360 only once you have created an Engine Account for Perform Media in SA360 and...
Reports API: Generate Custom Report Requests
In this guide, we will provide you step by step instructions to integrate the APIs and make your first call. In addition, this guide includes information about the various APIs and their request and response parameters. Appropriate examples or sample codes are...
Conversion Tracking Via Other Methods
To import offline conversions into the Perform Media reporting interface, please follow the steps below. Prerequisites Prior to ingesting the 1st file for an advertiser, complete the following: 1. Determine the Email Address and Subject Line file will be...
About Conversion Tracking
Conversion Tracking with Perform Media Console (PMC) can be used to measure the effectiveness of your campaigns against your business goals. Business goals like product purchase, form submits or page views within your website can be tracked as conversions. SETTING UP...